Trying to determine the perfect client/market was interesting exercise.
Appliance Repair Business
Target Market -
Potential clients, anyone that owns,
or uses appliances -
Homeowners
Apartment/Condo complexes
Small businesses
RV owners
Demographics are the
quantifiable statistics of a given population -
I narrowed the potential
clients down to residential homeowners.
Age ….. 25
yrs - 75 yrs
Education …..
Minimum - high school
Ethnicity …..
N/A
Gender ….. I
think most of the time business would be dealing with the wife, or the stay at
home person. That may be biased but in my experience I think it’s accurate.
Income …..
$40,000 +
Religion …..
N/A
Describe your target market psycho-graphically
-
People that care about their homes
& families, taking care of their appliances
They lead busy lives,
with work or family or both. They need to depend that their equipment will be in working order when they need it. Additionally, they may entertain frequently and need to have
everything working properly.
Describe your target market behavioristically
-
For many people, brand
and company loyalty is important, both with the appliances they own and the
repair people who come to the home to service them.
I think most homeowners
value convenience, a good price, and quality, probably in that order.
What is the problem your
product or service solves?
The problem our service
is solving is fixing something that does not work. Most of the appliances in
the home, esp. the large ones are needed on a daily basis. Most households
would have a huge problem if they had to do without for any length of time.
Using Red Ocean vs. Blue
Ocean Strategy -
I spoke with the business owner and you could
conceivably create a niche market servicing one brand of appliances, or
one type of appliance, however, he was concerned that approach would
severely limit his income.
::
I have never used social media (with the exception of a very small amount of time with Instagram) but I really liked the idea presented in the text about creating a community on Facebook. Sounded to me like that would be a good way to get to know people in a very non-threatening environment.
::
