Week 9 :: Blogging for Business

Blogs should have personality; I believe you should engage your audience. I read the blogs I do because I enjoy them.

I think you have to add personality to a blog but not make it personal. Personality is going to make it interesting, and vibrant, and bring people back.

However, I think you have to draw the line at too being personal. I think you have to look at the purpose of your blog and take that into consideration.

Is it for information, sales, connecting with people? You are going to structure your blog to support your intention. For instance, you wouldn’t want to lose those people who might be offended if it’s too personal, however, there are businesses that are more intimate and you don’t want to lose the closeness you have with your readers, clients etc..

When there might be a fine line between adding personality and being too personal, I think it’s important to be thoughtful about what you are saying.

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Week 9 :: Blogging for Business con't

I've added Google Analytics, I think. When I checked this morning the instructions said that I would have to wait 24 hrs for any info. I took a couple of screen shots, the first one shows 'Google Analytics' and the second is the page where I added the Google Tracking ID number. I hope that's what you wanted. I will check early this evening to see if I have anything.

That's all for this morning, be back later...

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Week 9 :: Blogging for Business

Before I start writing about my 'business blog' I thought I would try to earn the extra credit 2 points!
First I added gadget 'My Blog List' and listed all my colleagues class blogs in no particular order.
That went pretty well so I added the Google Analytics. I am not certain how that will work but I will log on later and see if there is any information.
That's all for tonight. More later...
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