This class has been a challenge for me. I did not have any
background with social media especially in the business arena. I had no idea
that business could be promoted so many ways, and they’re all new and exciting.
As I was exploring the internet looking at business like mine it became very
apparent that social media is very dynamic.
Reading through the first few pages of the chapter on the entire
customer experience I must agree, if I have a problem I want it solved. I understand
that all employees are not trained in ‘Customer Service’ and I think that’s a
mistake. Any employee that has the potential of coming into contact with a
customer or client should be aware of what’s going on. We live in a world now
where everything is almost instantaneous and we must be prepared to respond to
people and meet their needs immediately.
I don’t have a webpage but I have in the past. As I’m
learning more about Facebook I’m beginning to think that the almost daily
interaction using Facebook is much more engaging than a static website. All
things considered, I think it will be a lot of practice, practice, practice with
the skills we have learned and trying different strategies to see what will
work. Going forward we will have to determine our best target markets, use
insights and analytics to determine who is looking at the posts and which ones
they are interacting with.
I would make a marketing plan and schedule the posts on
Facebook. Back in the dark ages I worked in the purchasing department at Sears.
We were planning promotions 9 - 12 months ahead. I think most business have
cycles and the campaigns could be scheduled, Facebook makes that very easy. If
I used a blog in addition to Facebook, the blog posts could be scheduled to
coincide with the Facebook promotions. Both the Google and Facebook analytics
could be used to see which promotions were working the best.
As I mentioned earlier YouTube is great as well. Everyone I
know goes to YouTube to learn how to do something. For skin care it would be a
great addition, almost like having the client with you while you’re training
them to use the products or care for their skin. I may use email too but I’m
not sure. I’m not a huge fan of email because I get too many.
::
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The four classmates I commented on were ~
Shelby Gomez
Craig Stevens
Kalyani Ghosh
Stephen Wilson
Hi Kathleen,
ReplyDeleteI have to agree you regarding a Facebook page being more interactive than a website. We read in the text that using Facebook or other social media tools gives us more control over what topics or information we push to our customers. Otherwise, we have to rely on them going to our website and do not really know how they are being engaged.
I like your idea of scheduling posts on Facebook as I have found that I like that feature too. It's nice when you go on vacation or have a busy week coming and can schedule posts in advance.
I like your idea of making YouTube videos and thought you could post them on your Facebook page. I would love to see transformations of people's skin on a video after using your product. Or, it would be great to see the proper method for using your products on a video.
Best of luck to you with your skin care line.
Hi Katheleen
ReplyDeleteGood ideas, specially analyzing from two different platforms is a good idea. It seems that you mostly will work on Facebbok, but nowadays people are saying always keep another backup platform like Twitter or Google+. (Facebook sometimes deletes some pages!!), I would suggest Google+, it can do so many things that you will love it.
Best Of Luck
Kalyani
Agree about Facebook. It makes it so much easier to keep in touch with customers, especially if you want to on a daily basis. Normal websites are great, but they just do not have the same "reaction" time as Facebook -- so much easier to make constant updates on FB than it is on a website.
ReplyDelete